DigitalPersona says fingerprint technology in smartphones heralds the arrival of biometrics in the mainstream 
Yesterday saw the news that Sony has filed a patent to allow smartphones to scan users fingerprints through their screens for identity purposes – heralding a new era for biometric technology and its potential applications.
DigitalPersona, a leading provider of strong multi-factor authentication, has been at the forefront of the biometric technology industry for a number of years, helping to broaden the usage of fingerprint technology across a number of different industry sectors. Even though this is not the first time a smartphone has offered fingerprint technology, it seems to be setting a promising trend for the use of biometrics in consumer-facing settings.
What this move represents is a wider acceptance of biometric technology by the ‘big players’ such as Sony and Motorola, and it seems only inevitable that this will continue as smartphones become increasingly sophisticated, as well as tablets and other mobile devices. In the workplace especially, the increase in the use of mobile devices and users accessing corporate networks has necessitated stronger and more reliable measures to prevent security breaches. Technology such as fingerprint authentication on smartphones is one way of ensuring that organisation’s (and personal) data remains secure.
DigitalPersona has also been a key champion for the use of biometrics in more consumer-facing industries, highlighted with the news last week that a leading tanning salon in the US, Zoom Tan, has implemented fingerprint readers to enable members to sign-in and pay for sessions without the need to bring their credit/debit cards. This has reduced fraud, increased revenue and provided a better customer experience, all the while demonstrating how biometrics can be used to benefit a consumer-orientated business.
Ben Boulnois, EMEA director, DigitalPersona, commented: “When we see some of the big players in the technology market sitting up and taking notice of biometric technology such as fingerprint identification, it confirms that it is becoming accepted as a strong form of identity and authentication, and is no longer seen as a technology of the future.
“Threats to organisations and users’ personal data have been around for years yet it is only now that some of these large organisations are waking up to the potential uses of this technology which can form an integral part of a strong authentication solution.”
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